It is nice to have a good-looking website. However being visible for the search engines so that your potential customers (who do not already know your company) are able to find your website is more vital. Is your website ranking higher than your direct competitors' websites? Do you want to increase your website's visibility and ranking in the search engines?
Social media is a commonly used term, but do you know how to successfully deploy all the different platforms in such a way that it contributes to your company's objectives? Which social media technologies fit your company's market and how are you able to most advantageously implement them?